Digital video ad spend is growing at a rapid pace. Total ad spend allocated for digital video has jumped from 2.4 percent in 2013 to 4.4 percent today. Sixty-eight percent of U.S. marketers also plan to increase their digital video budgets in the next year.
·
Digital media advertising revenue grew by +17% in 2013 to $43
billion.
·
Within digital, mobile-based ad sales grew by +110% (vs. +8% for
desktop-based advertising) to reach 17% of total digital
media revenue.
·
Social media advertising grew by +53% to $3.6 billion.
·
With a 27% market share in 2013, digital media is now bigger
than national TV, but still significantly smaller than television as a whole (TV
commands 40% market share).
·
Digital media advertising sales are expected to increase by
+14.4% in 2014 and ultimately surpass total television
by 2018. Print advertising will continue to decrease by
approximately -7%, while radio revenues will be flat and
outdoor media will grow by +3.7%.
The Explosive Growth of Online Video
More than 250 million US internet users watched online video and a record high of nearly 95 billion videos were viewed over Video Metrix.
Digital video ad spend is growing at a rapid pace.
People spend more time with digital video than with social
media
This is a landmark year for digital video. It tied with
social media in 2014 when it comes to average time spent per
day engaging with different digital activities. In 2015,
digital video finally pulled ahead. Users are spending an
average of 1:55 with digital video each day, and only 1:44
on social networks.
In fact, time spent with digital video now trumps time spent
with all other listed digital platforms, including digital
radio, Facebook, and Pandora.
Especially Millennials
According to the report, “trailing millennials” (aged 14 to
25) are the only age group watching more shows on digital
devices than on traditional TV screens
